Amazon: handling the spike
October 27th, 2009 by John BrasherA number of CallWriter.com members are long Amazon (AMZN) and short November calls and are feeling a bit trapped due to the stock’s bottle-rocket takeoff. Obviously, we have to be prepared to sell the stock when covered calls are written, because these things happen. What these members are experiencing is the regret that arises from thinking about all the money being “left on the table.” But it frequently is not left on the table.
One member, short the NOV 90 Calls, wrote to ask how to handle this situation. For those of you living just a little too far back in the deep woods, AMZN announced great earnings a few days ago. The stock gapped nearly $18 on October 23rd to open at $111.05 from all the orders piling up before the open. It has since hit a high over $125 and has pulled back to about $120 as I write this. The chart is the final authority, though. Note on the chart below the huge gap on 10/23, then the meteoric rise after that. Note also the spiking and then disappearing volume, and the exploding MACD.
Amazon looks to me as though it has to come down.
1) Notice that it has made a huge gap up from the 20-day moving average, which it will likely pull back to fill.
2) The trading after the gap is classic witch hat, meaning sharply up on just a few (two, in this case) candles, back down the same way.
3) This event happened on earnings, and the euphoria will burn off once all the buyers are in, which may already have happened. AMZN was thought to be a hot buy below $90; is it still? This is not Apple we’re talking about.
This price action does not appear sustainable, and my money is on the witch hat.
Naked Puts
If you had a naked put on before the 10/23 gap, you should close it, if you have not already done so. This locks in about as much profit as the position can produce and frees your cash for other action. If you wrote a naked put after the gap, CLOSE it. Your situation is not going to improve from here on out if my assessment above is correct.
Covered Calls
If you react to the price move – say, by rolling up, buying calls or buying a vertical call spread, all bullish modifications – you increase your capital committed to the stock, especially by rolling up. Rolling from the 90 Calls to the 120 calls would add over $30 to trade basis. Adding more than a few percent to your cost basis is almost never a good idea, and it’s no better an idea to chase a price spike like this one.
Make any of these mods and you become a bettor, betting the stock rises further. All three mods, in order to work, require the stock to keep rising. If it falls you would be hurt; and hurt badly, if you have rolled up and increased cost basis. When a stock delivers this kind of shock to a covered call writer, it is better to wait and get your bearings.
If you don’t want to lose the stock as expiration approaches, you can always roll the calls out to the next month and see if time and tide cures the problem. I will be very surprised if AMZN holds where it is for very long.







