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John Brasher's
Ultimate
Covered Call Book
Achieve
Consistent Monthly Returns with
My Conservative, Low-Risk Strategies
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Quick
Synopsis:
John Brasher’s
Ultimate Covered Call Book is something new
and vital
on the investing scene. This book is absolutely huge, approximately 300
pages, packed with information on how to actually write covered calls
conservatively and profitably, and loaded with helpful diagrams. Forget
other covered call books you have seen - John's book is the ONE. Some
of vital topics and concepts explained in the book have never
been covered before in any other book on the subject.
- Softcover
-
8.5" x 11"
-
300+ pages
Far more than a treatise
on writing covered calls, John's new book explains not only how to do
it (and how not
to), but shows readers how to conservatively
generate a consistent income on stocks in different market environments,
using clear and simple examples. Without shying away from the topic of
trade risk, John shows how to define and limit risk in covered call positions
while milking them for consistent cash flow. For those seeking a realistic
method of income investing for consistent
wealth generation, this book is a
must-have.
The
CallWriter Method:
John Brasher’s
CallWriter Method is deeper and more subtle than simply finding high covered
call returns and writing calls on those stocks. Trade
selection is a vitally important part of the game; the place
where most covered writers win or lose. But trade
planning and trade
management also are important.
John explains the
CallWriter Method simply
and directly,
each chapter building upon the previous ones. For example, most covered
call books reduce stock selection to a few bullet points, but John gives
you an entire chapter on selecting trades (fundamental, technical and
market factors), and does something no one else does - John tells you
what makes a stock a good or poor choice for covered call writing and
explains why it's bad. John's method for covered call writing is:
- Profitable
- Conservative
- Consistent
- Low
Risk (SuperPut strategy)
- Easy
to Learn
John
also explains clearly the roles of delta
and (unlike any other book on the subject) and volatility
in covered call writing.This book is simply so valuable, so clear and
so useful, everyone interested in covered call writing should have it.
About
John Brasher:
John Brasher is the
Founder and Publisher of CallWriter.com, which since 1999 has been the
web’s premier destination for covered call writers. A corporate
and securities attorney who has traded and invested for over 20 years,
John is considered one of the great innovators and teachers in the field
of covered call writing.
John’s long
experience - from years of covered call writing, working with hundreds
of CallWriter members and generating his proprietary covered call lists
– have led to many unique insights on how to best approach covered
writing: what
works and what
doesn’t. John has taught many people to be successful
at income investing through covered call strategies. He knows how to show
you the real nuts and bolts of making consistent money in the market-
precisely what this book will accomplish.
As John likes to
say:
"I wish I'd had this book when starting out. I would have
saved myself
tens of thousands of dollars in needless losses and too-small profits.
I have written the book that I
needed back then!"
Book
Contents:
Here are just some
of the many topics that are thoroughly, but simply, covered in John Brasher’s
Ultimate Covered Call Book:
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Option Basics
- All about
calls and puts – naked and covered
- How they
work, how to use them
- Strike prices,
exercise and assignment
- Option premium
and valuation
- Symbols and
expirations
- Open interest
– and how to use it
- LEAPS options
- Non-standard
options – what and why
- Buying and
selling - risk and reward
Delta, Theta (time decay) and Volatility
- Things about
delta you never knew – but should
- How to use
delta in covered calls and option trading
- Time decay:
when it’s friend or foe
- Volatility
and implied volatility – why we care
and how to use them
- How implied
volatility can signal oncoming news
Charting
for Covered Writing
- Directions:
trend and range identification
- Basic charting
- Moving averages
and how to use them
- Support
and resistance – your new friends
- Using open
interest
Covered Call Basics
- What they
are, how they are built
- Risk and
reward, calculating returns
- Trade orders;
opening and closing
covered calls the right way
- The trade’s
effect on your account
- Margin and
portfolio margin
- Ways to
profit from positions
- Proven covered
call strategies
Covered Call Trade Selection
- John’s
uniquely conservative approach
- How to analyze
and select trades: what matters
- Fundamentals
and the charts –
how they play together
- The analytical
process and the Quick Scan
- Trade selection
in declining markets
- Handling
news and earnings reports
Planning the Covered Call
- The importance
of your trade outlook
- Developing
the trade strategy
- Which month
and strike to write
- Elements
of the trade plan
- Support,
resistance and breakeven
- Entering
a covered call stop order
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Managing the Covered Call
- Overview
– position management strategies
- Why stocks
rise and fall – when to react (and not)
- Managing
the falling stock
- Managing
basis – of utmost importance
- Managing
the rising stock
- Stock repair
strategies
The “SuperPut” Covered Call Strategy
- John's SuperPut
covered call strategy
- Limits risk
to a few percent of the trade debit
- How to outsmart
a bear market
- Trade selection
for good markets and bad
- Constructing
the position and selecting risk level
- Closing
and managing the position
- Using Reg.-T
and portfolio margin
Writing Portfolio Stocks
- Writing
stocks in your portfolio
- Making your
stocks pay a monthly dividend
- How to keep
stock you don’t want to lose
- Early assignment
– why it happens,
how to avoid it
- How and
when to write portfolio stocks
Protective Puts
- Using protective
puts and the exposure gap
- When to
buy, when not to
- How the
collar works (and doesn’t)
LEAPS Covered Calls (and Puts)
- LEAPS-Covered
Calls (and Puts)
- The assignment
trap
- Straight
and ratio LEAPS covered calls
- Stock selection
and trade management
- LEAPS covered
puts
The Naked Put
- Selling
naked puts – the covered call alternative
- Buying puts
Taxation
- Long- and
short-term capital gains
- The holding
period and what affects (or eliminates) it
- Stock, short
and long options
- Covered
call transactions and the anti-straddle rule
- Covered
Call and SuperPut taxation
And quite a lot more! |
Buy
the Book Only

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CallWriter
Members'
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Non-Members |
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Mailing,
Sales Tax and Payment
Shipping
The book will be shipped by Priority Mail: $6.95 in the
United States (2-4 business days) and $24.95 to other countries (6-10
business days). There are no handling charges.
Sales
Tax
We collect 6% Florida sales tax on books shipped into the
State of Florida.
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Options
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or other payment methods.
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under any circumstances.
Book
+ 2 Special Offer
Buy the Ultimate
Covered Call Book and we'll throw in two
months of CallWriter service - you'll have all the privileges
of CallWriter membership during these two months.
This is a saving
of $119.90!
At the end of two
months, your CallWriter service will automatically renew. If
you don't then wish to continue, simply cancel and you will not be billed
again! Book
+ 2 Special Offer
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