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  John Brasher's
Ultimate
Covered Call Book

Achieve Consistent Monthly Returns with
My Conservative, Low-Risk Strategies
 
On this page:

Quick Synopsis
The CallWriter Method
About John Brasher
Book Contents
Buy the Book Only
Shipping, Tax and Payment
Book + 2 Special Offer

Quick Synopsis:

John Brasher’s Ultimate Covered Call Book is something new and vital on the investing scene. This book is absolutely huge, approximately 300 pages, packed with information on how to actually write covered calls conservatively and profitably, and loaded with helpful diagrams. Forget other covered call books you have seen - John's book is the ONE. Some of vital topics and concepts explained in the book have never been covered before in any other book on the subject.

  • Softcover
  • 8.5" x 11"
  • 300+ pages

Far more than a treatise on writing covered calls, John's new book explains not only how to do it (and how not to), but shows readers how to conservatively generate a consistent income on stocks in different market environments, using clear and simple examples. Without shying away from the topic of trade risk, John shows how to define and limit risk in covered call positions while milking them for consistent cash flow. For those seeking a realistic method of income investing for consistent wealth generation, this book is a must-have.

The CallWriter Method:

John Brasher’s CallWriter Method is deeper and more subtle than simply finding high covered call returns and writing calls on those stocks. Trade selection is a vitally important part of the game; the place where most covered writers win or lose. But trade planning and trade management also are important.

John explains the CallWriter Method simply and directly, each chapter building upon the previous ones. For example, most covered call books reduce stock selection to a few bullet points, but John gives you an entire chapter on selecting trades (fundamental, technical and market factors), and does something no one else does - John tells you what makes a stock a good or poor choice for covered call writing and explains why it's bad. John's method for covered call writing is:

  • Profitable
  • Conservative
  • Consistent
  • Low Risk (SuperPut strategy)
  • Easy to Learn

John also explains clearly the roles of delta and (unlike any other book on the subject) and volatility in covered call writing.This book is simply so valuable, so clear and so useful, everyone interested in covered call writing should have it.

About John Brasher:

John Brasher is the Founder and Publisher of CallWriter.com, which since 1999 has been the web’s premier destination for covered call writers. A corporate and securities attorney who has traded and invested for over 20 years, John is considered one of the great innovators and teachers in the field of covered call writing.

John’s long experience - from years of covered call writing, working with hundreds of CallWriter members and generating his proprietary covered call lists – have led to many unique insights on how to best approach covered writing: what works and what doesn’t. John has taught many people to be successful at income investing through covered call strategies. He knows how to show you the real nuts and bolts of making consistent money in the market- precisely what this book will accomplish.

As John likes to say:

"I wish I'd had this book when starting out. I would have saved myself
tens of thousands of dollars in needless losses and too-small profits.
I have written the book that 
I needed back then!"

Book Contents:

Here are just some of the many topics that are thoroughly, but simply, covered in John Brasher’s Ultimate Covered Call Book:

  Option Basics

  • All about calls and puts – naked and covered
  • How they work, how to use them
  • Strike prices, exercise and assignment
  • Option premium and valuation
  • Symbols and expirations
  • Open interest – and how to use it
  • LEAPS options
  • Non-standard options – what and why
  • Buying and selling - risk and reward

  Delta, Theta (time decay) and Volatility

  • Things about delta you never knew – but should
  • How to use delta in covered calls and option trading
  • Time decay: when it’s friend or foe
  • Volatility and implied volatility – why we care
    and how to use them
  • How implied volatility can signal oncoming news

 Charting for Covered Writing

  • Directions: trend and range identification
  • Basic charting
  • Moving averages and how to use them
  • Support and resistance – your new friends
  • Using open interest

  Covered Call Basics

  • What they are, how they are built
  • Risk and reward, calculating returns
  • Trade orders; opening and closing
    covered calls the right way
  • The trade’s effect on your account
  • Margin and portfolio margin
  • Ways to profit from positions
  • Proven covered call strategies

  Covered Call Trade Selection

  • John’s uniquely conservative approach
  • How to analyze and select trades: what matters
  • Fundamentals and the charts –
    how they play together
  • The analytical process and the Quick Scan
  • Trade selection in declining markets
  • Handling news and earnings reports

  Planning the Covered Call

  • The importance of your trade outlook
  • Developing the trade strategy
  • Which month and strike to write
  • Elements of the trade plan
  • Support, resistance and breakeven
  • Entering a covered call stop order

  Managing the Covered Call

  • Overview – position management strategies
  • Why stocks rise and fall – when to react (and not)
  • Managing the falling stock
  • Managing basis – of utmost importance
  • Managing the rising stock
  • Stock repair strategies

  The “SuperPut” Covered Call Strategy

  • John's SuperPut covered call strategy
  • Limits risk to a few percent of the trade debit
  • How to outsmart a bear market
  • Trade selection for good markets and bad
  • Constructing the position and selecting risk level
  • Closing and managing the position
  • Using Reg.-T and portfolio margin

  Writing Portfolio Stocks

  • Writing stocks in your portfolio
  • Making your stocks pay a monthly dividend
  • How to keep stock you don’t want to lose
  • Early assignment – why it happens,
    how to avoid it
  • How and when to write portfolio stocks

  Protective Puts

  • Using protective puts and the exposure gap
  • When to buy, when not to
  • How the collar works (and doesn’t)

  LEAPS Covered Calls (and Puts)

  • LEAPS-Covered Calls (and Puts)
  • The assignment trap
  • Straight and ratio LEAPS covered calls
  • Stock selection and trade management
  • LEAPS covered puts

  The Naked Put

  • Selling naked puts – the covered call alternative
  • Buying puts

  Taxation

  • Long- and short-term capital gains
  • The holding period and what affects (or eliminates) it
  • Stock, short and long options
  • Covered call transactions and the anti-straddle rule
  • Covered Call and SuperPut taxation

  And quite a lot more!

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$149.95
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Book + 2 Special Offer

Buy the Ultimate Covered Call Book and we'll throw in two months of CallWriter service - you'll have all the privileges of CallWriter membership during these two months.

This is a saving of $119.90!

At the end of two months, your CallWriter service will automatically renew. If you don't then wish to continue, simply cancel and you will not be billed again! Book + 2 Special Offer