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Two great ways to get John's covered call book:
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Quick
Synopsis:
John Brasher’s
Ultimate Covered Call Book is something new and vital
on the investing scene. This book is absolutely huge, approximately 300
pages, packed with information on how to actually write covered calls
conservatively and profitably, and loaded with helpful diagrams. Forget
other covered call books you have seen - John's book is the ONE. Some
of vital topics and concepts explained in the book have never been
covered before in any other book on the subject.
- Softcover
-
8.5" x 11"
-
300+ pages
Far more
than a treatise on writing covered calls, John's new book explains not
only how to do it (and how not to), but shows readers how to conservatively
generate a consistent income on stocks in different market environments,
using clear and simple examples. Without shying away from the topic of
trade risk, John shows how to define and limit risk in covered call positions
while milking them for consistent cash flow. For those seeking a realistic
method of income investing for consistent
wealth generation, this book is a
must-have.
The
CallWriter Method:
John
Brasher’s CallWriter Method is deeper and more subtle than simply
finding high covered call returns and writing calls on those stocks. Trade
selection is a vitally important part of the game; the place where
most covered writers win or lose. But trade planning and trade
management also are important.
John explains
the CallWriter Method simply and directly, each chapter
building upon the previous ones. For example, most covered call books
reduce stock selection to a few bullet points, but John gives you an entire
chapter on selecting trades (fundamental, technical and market factors),
and does something no one else does - John tells you what makes a stock
a good or poor choice for covered call writing and explains why
it's bad. John's method for covered call writing is:
- Profitable
- Conservative
- Consistent
- Low
Risk (SuperPut strategy)
- Easy
to Learn
John
also explains clearly the roles of delta and (unlike any other
book on the subject) and volatility in covered call writing.This
book is simply so valuable, so clear and so useful, everyone interested
in covered call writing should have it.
About
John Brasher:
John Brasher
is the Founder and Publisher of CallWriter.com, which since 1999 has been
the web’s premier destination for covered call writers. A corporate
and securities attorney who has traded and invested for over 20 years,
John is considered one of the great innovators and teachers in the field
of covered call writing.
John’s
long experience - from years of covered call writing, working with hundreds
of CallWriter members and generating his proprietary covered call lists
– have led to many unique insights on how to best approach covered
writing: what works and what doesn’t. John has
taught many people to be successful at income investing through covered
call strategies. He knows how to show you the real nuts and bolts of making
consistent money in the market- precisely what this book will accomplish.
As John
likes to say:
"I wish
I'd had this book when starting out. I would have saved myself
tens of thousands of dollars in needless losses and too-small profits.
I have written the book that I
needed back then!"
Book
Contents:
Here are
just some of the many topics that are thoroughly, but simply, covered
in John Brasher’s Ultimate Covered Call Book:
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Option Basics
- All about
calls and puts – naked and covered
- How they
work, how to use them
- Strike prices,
exercise and assignment
- Option premium
and valuation
- Symbols and
expirations
- Open interest
– and how to use it
- LEAPS options
- Non-standard
options – what and why
- Buying and
selling - risk and reward
Delta, Theta (time decay) and Volatility
- Things about
delta you never knew – but should
- How to use
delta in covered calls and option trading
- Time decay:
when it’s friend or foe
- Volatility
and implied volatility – why we care
and how to use them
- How implied
volatility can signal oncoming news
Charting
for Covered Writing
- Directions:
trend and range identification
- Basic charting
- Moving averages
and how to use them
- Support
and resistance – your new friends
- Using open
interest
Covered Call Basics
- What they
are, how they are built
- Risk and
reward, calculating returns
- Trade orders;
opening and closing
covered calls the right way
- The trade’s
effect on your account
- Margin and
portfolio margin
- Ways to
profit from positions
- Proven covered
call strategies
Covered Call Trade Selection
- John’s
uniquely conservative approach
- How to analyze
and select trades: what matters
- Fundamentals
and the charts –
how they play together
- The analytical
process and the Quick Scan
- Trade selection
in declining markets
- Handling
news and earnings reports
Planning the Covered Call
- The importance
of your trade outlook
- Developing
the trade strategy
- Which month
and strike to write
- Elements
of the trade plan
- Support,
resistance and breakeven
- Entering
a covered call stop order
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Managing the Covered Call
- Overview
– position management strategies
- Why stocks
rise and fall – when to react (and not)
- Managing
the falling stock
- Managing
basis – of utmost importance
- Managing
the rising stock
- Stock repair
strategies
The “SuperPut” Covered Call Strategy
- John's SuperPut
covered call strategy
- Limits risk
to a few percent of the trade debit
- How to outsmart
a bear market
- Trade selection
for good markets and bad
- Constructing
the position and selecting risk level
- Closing
and managing the position
- Using Reg.-T
and portfolio margin
Writing Portfolio Stocks
- Writing
stocks in your portfolio
- Making your
stocks pay a monthly dividend
- How to keep
stock you don’t want to lose
- Early assignment
– why it happens,
how to avoid it
- How and
when to write portfolio stocks
Protective Puts
- Using protective
puts and the exposure gap
- When to
buy, when not to
- How the
collar works (and doesn’t)
LEAPS Covered Calls (and Puts)
- LEAPS-Covered
Calls (and Puts)
- The assignment
trap
- Straight
and ratio LEAPS covered calls
- Stock selection
and trade management
- LEAPS covered
puts
The Naked Put
- Selling
naked puts – the covered call alternative
- Buying puts
Taxation
- Long- and
short-term capital gains
- The holding
period and what affects (or eliminates) it
- Stock, short
and long options
- Covered
call transactions and the anti-straddle rule
- Covered
Call and SuperPut taxation
And quite a lot more!
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Buy
the Book Only 
• Special
Bonus #1
30
Days of CallWriter Free!
Buying the
book makes us happy, but we want to do more than just deliver your
new book. So we have a super BONUS for you...
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Though
this book-only purchase does not include CallWriter membership
- it does include a fabulous
BONUS: 30
days of access to our members' website.
This
means full, unrestricted access to all lists, tools and information
on the members site. Access begins immediately upon payment!
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You won't
be billed again - you just get 30 glorious days to look over CallWriter.
During
the purchase process, you will be asked to select a username and password.
Once your purchase is completed, go to www.callwriter.com and click
the Member Login link. Then use your username and password
to enter - they are case-sensitive, so enter them exactly as created.
Then check out CallWriter.com, especially the lists. You'll be amazed.
If you
would like to suspend your 30 days' free access to CallWriter until
you receive the book (or for any other reason), simply call us at 352-264-8140
or send
us an email. We'll take care of it for you.
• Bonus #2:
John's Calculating Covered Call Excel Workbook
You'll
get CallWriter's new Calculating Covered Call Trade Workbook™,
a simple-to-use Excel spreadsheet-based tool for keeping up with covered
call trades (any stock and option trades, actually). It tracks the number
of long shares, the cost basis per share, the total exposure in the
trade and shows the return, among many other things. It can be used
for stock-only, covered call, LEAPS-covered call, naked options and
other types of positions. A $29.95 value
- you want this one.
Like so
many other CallWriter products, it is available nowhere else!
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• 30 days of CallWriter Access included!
• Excel® Workbook on CD-ROM included
Save
$79.95!
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Wait
-
before you buy, did you know you can get John's Book
+ Two
Full Months
of CallWriter membership at a super price?
Offer below!
Mailing,
Sales Tax and Payment
Shipping
The
book will be shipped by Priority Mail: $6.95 in the United States
(2-4 business days) and $15.00 to other countries (6-10 business days).
There are no handling charges.
Sales
Tax
We collect 6% Florida sales tax on books shipped into the
State of Florida.
Payment
Options
We accept payment by credit card (Visa, MasterCard, American
Express or Discover). We do not accept PayPal or other payment methods.
Secure
Purchase
We use an encrypted, secure purchase, so buy with confidence
that your credit card and personal information are completely safe.
We will never sell or share your personal or financial information
under any circumstances.
Book
+ 2 Special Offer
For just $40 extra,
add a second month of CallWriter!
We'll
send you John's Ultimate Covered Call Book and
throw in two
months of CallWriter service - you'll have all
the privileges of CallWriter membership during these two months.
Need
to Suspend Your Service?
If
you'd like time to read the book before starting your two months of
CallWriter service, just call us (352-264-8140
in Florida) or
email us. We'll suspend your CallWriter service so that you don't
use up the two months while reading the book. We will reactivate your
service whenever YOU tell us.
Automatic
Renewal
At
the end of your two months of live service, your CallWriter service
will automatically renew and bill at the applicable monthly
rate. If you don't want to continue after two months, simply cancel
before any subsequent billing occurs and you will not be billed again,
nor liable for any other charges!
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